DL 1961 was launched in New York City in 2008. This collection is designed for those who simply demand more from their denim. This denim is crafted from technologically advanced fibers that move 360 degrees. So, no matter what your body type is, we have something amazing for you. DL 1961 boasts 98% retention and is designed to never sag, bag or lose shape. Worth a look for you gals that love denim !!